How we work, shown through real problem types

Challenge

A store is paying for traffic and getting visits, but a large share of sessions end on the product page or in the cart without an order being placed.

Store situation

Product pages carry thin copy and unclear shipping information, the cart requires several taps to reach checkout on mobile, and trust signals appear only after payment details are requested.

Strategy

Work the funnel in the order money is lost: product page clarity first, then cart and checkout friction, then post-purchase reassurance. Change one thing at a time so the effect of each change stays readable.

Implementation

• Rewrite product page structure: price, variant, shipping and returns visible without scrolling
• Reduce cart-to-checkout steps and enable express payment options
• Add returns, delivery and support information above the fold on mobile
• Track add-to-cart, checkout-start and purchase separately to find the real drop point

What this is designed to change

• Fewer sessions abandoned at product-page level
• A shorter, clearer path from cart to payment
• A measurable baseline so future changes can be judged, not guessed

Challenge

A store has been edited for two years by different hands. Navigation has grown to a long list, collections overlap, and the theme is slowed by apps that are no longer used.

Store situation

Customers cannot find categories reliably, mobile layout breaks on several templates, and page weight is high because of leftover scripts.

Strategy

Rebuild the information architecture before touching visual design. Decide what the store sells, in what groups, and how a first-time visitor reaches it in two taps.

Implementation

• Audit collections and merge or retire overlapping ones
• Rebuild navigation around how customers shop, not how the catalogue is stored
• Rebuild key templates mobile-first on a clean, maintainable theme
• Remove unused apps and scripts, then re-check page weight

What this is designed to change

• A navigation a new visitor can use without instruction
• Consistent layout across every template on mobile
• A lighter store that is cheaper and faster to maintain

Challenge

A store collects email addresses but sends only occasional campaigns. Every sale has to be bought again through ads.

Store situation

No welcome sequence, no abandoned checkout recovery, no post-purchase follow-up, and a list that has never been segmented.

Strategy

Install the flows that run without ongoing effort first, because automated email earns while nothing is being sent manually. Campaigns come after the flows are live.

Implementation

• Welcome series for new subscribers with a clear first-purchase reason
• Abandoned checkout and browse abandonment recovery
• Post-purchase sequence covering delivery expectations, care and re-order
• Segment by purchase behaviour rather than sending everything to everyone

What this is designed to change

• Revenue that continues between campaigns
• Recovered checkouts that would otherwise have been lost
• Lower dependence on paid acquisition for repeat sales

Challenge

A store ranks for its own brand name and nothing else. Category and product pages are not being found by people searching for what the store sells.

Store situation

Duplicate and templated meta titles, thin collection pages, unstructured product descriptions, and no internal linking between related products.

Strategy

Fix the technical and structural foundations before producing content. Content added on a broken foundation does not compound.

Implementation

• Unique, intent-matched titles and descriptions across collections and products
• Collection pages given real, useful copy instead of a bare product grid
• Product structured data so listings display correctly in search results
• Internal linking between related products and their parent collections

What this is designed to change

• Pages eligible to rank for what customers actually search for
• Richer search listings that earn more clicks at the same position
• A base that future content work can build on